OUR MISSION IS TO LEAD CULINARY CONNOISSEURS AND AMATEURS ALIKE IN THEIR DISCOVERY OF TUNISIAN FLAVORS
Tunisia’s distinctive culinary tradition is recognized throughout Europe, the Middle-East and Africa. Our goal is to make Tunisian food mainstream in North America by first introducing the staple of Tunisian cooking: Harissa.
El Tounsi Harissa provides quick and easy ways to enhance all your dishes, achieve complex flavors and transform the ordinary into extraordinary.
Long before the term fusion was popularized, Walid’s family was having everything à la Tunisian. One of the key ingredients in that marriage of flavors is Harissa, the traditional Tunisian hot chili paste that enhances everything it touches.
Ever since moving to Canada in the year 2000, his infinite quest for the best Harissa he could find outside of Tunisia carried on, until he decided to make his own. A few years and a couple of dozen batches later, Walid’s homemade Harissa is what inspired the creation of El Tounsi Foods.
And now with El Tounsi Harissa, A Great Dish is Only a Spoonful Away!
ABOUT El Tounsi Foods
Media El Tounsi Foods
El Tounsi التونسي
"El Tounsi" means "The Tunisian" in Arabic.
El Tounsi is also the name of the character at the center of our logo. He is inspired by the traditional look of our Tunisian forefathers. Below is my grandpa coming back from the Sunday market.
WALID HACHANI, FOUNDER
Born in Tunisia, Walid grew-up living in many countries (U.A.E., Senegal and U.S.A.) and travelling to many others. As a global nomad and a third culture kid, moving around exposed him to a plethora of foods and cultures. From an early age, Walid would spend hours in the kitchen observing Omi (Mom in Arabic), helping her prep dinner and watching patiently as mouth watering foods simmered on the stove. Omi would challenge him to guess the missing spices as he would taste, taste and taste some more. Food is how home was remembered, food is how each new country was explored and food is how commonalities between people were found.